Classic Foods lands sweet deal

November 20, 2010

Mary Ellen Macintyre – Cape Breton Bureau, The Chronicle-Herald

EDWARDSVILLE – Perfect the recipes, get the marketing, packaging and distribution in place, and then get a nice contract.

“It’s huge for us and we’re just delighted with this,” Kelly MacDonald said Thursday about news that Classic Frozen Foods Ltd. has a deal to supply 36 Shannex retirement and care homes with frozen cookie and muffin dough.

The value of the contract was not disclosed.

MacDonald, her father Wayne MacDonald and partner Darren Dutchak are behind the venture, along with BCA Group, a Cape Breton based economic development initiative.

“We bought the assets of a company that went out of business because, so many times, those assets are bought up and taken out of the community,” said Greg MacLeod, spokesman for BCA Group.

“This way, they stay in the community. And after we bought the assets, we went looking for the right person to come in and make a success of this business.”

Formerly the site of Classic Cheesecakes, which went into receivership in 2007, the Classic Frozen Foods factory employs six fulltime and four part-time workers. It’s located at the Sydport Industrial Park in Edwardsville, just outside Sydney.

MacDonald said the muffin and cookie dough is individually frozen in puck-like shapes, making it easy for institutions or commercial enterprises to cook only what is needed.

The company also sells pails of cookie dough to local schools and sports teams, which sell the dough to raise funds.

“This is the only operation like this east of Ontario, so there’s a wide-open market,” MacDonald said.

In the meantime, Joe Shannon said Classic Frozen Foods must be doing something right because the corporation’s culinary department is fussy.

“They would be put through their paces and would have to have a proven product,” said Shannon, who heads up the Shannex group of companies.

© 2010 The Chronicle-Herald – Halifax ; CEDROM-SNi inc.